Beware of Bra Fitters
Being in the lingerie business, it's almost impossible for me to walk by a lingerie store or department without stopping in and looking around. And, as one would suspect, I get approached by their employees. What I've noticed over the last couple of years is how aggressive and emboldened the empl...
The Sizing of Underwire & Wire Free Bra Cups - It's Really about Projection
Ah, the alphabet soup of cup sizing. Though very systematic up to a D cup size, it becomes a complete mystery further up the cup sizing chart. So, what is going on with cup sizing? And, how does a woman know if she needs a new cup size? Let's start with some basic information about bra cup sizing...
What Causes Back Fat?
There's a fairly new phrase that's popped into our vernacular: back fat. When a woman is walking away from you, and the back of her shirt is bumpy because her skin isn't laying smoothly, this is considered back fat. Bras are the major contributor to this unattractive look. But the right fitting b...