Heather Sears is author of the award-winning book Mind to Mouth: A Busy Chick’s Guide to Mindful Mealtime Moments. She is an accomplished marketing executive and founder of Kensho Kitchen.
Heather started meditating in high school and has a BA with high honors from University of Michigan and MBA from Northwestern University. She volunteers teaching mindfulness and meditation in Boston where she lives with her husband and son.
We live in a marketing-driven food world.Digital media influences 70% of food decisions in America. Companies spend millions of dollars on research to attract us to their products. They are so good that food ads can actually prime automatic eating behaviors. Working in marketing for decades has a...
Did you know that buying your veggies first may be counterproductive when grocery shopping?Researchers have found there is a psychological effect called “moral licensing” where we give ourselves the OK to do something “bad” because we’ve been so “good.” This permission-to-sin effect allows people...
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