They make an extra effort to get to know their patients and find out what they need. They always remember me and make me feel very important. They've never used foul language, which has bothered me at some of the other places I've been too. They always make an extra effort to be polite and courteous. I appreciated that they personalized my massage, instead of just giving me a basic, generic massage. One thing I noticed about their office was how absolutely fantastic it smelled. They must clean or sanitize all the time. They always dress so professionally here, the entire staff obviously makes an effort to look their best and maintain a very professional appearance.