Posted: 14 November 2007 at 3:12pm | IP Logged
I thought you'd be interested in a unique product that is being launched in January 2008 by a New York City company to fight childhood obesity. As you are aware obesity in children is a huge issue in New York City. According to the New York City Department of Health and Mental Hygiene, nearly half of New York City elementary school children are not at a healthy weight and one in five kindergarten children is obese.
Elmhurst Dairy, the only milk processing facility in New York City, is introducing an innovative concept called ELMooâ„¢ to promote low fat and no fat milk to kids in a fun way. Kids are very attracted to the adorable cow-shaped bottle that comes with stickers and games as well as an associated interactive website. The parents will prefer ELMooâ„¢ milk because
â€¢ the fun aspect will encourage their children to drink healthier milk,
â€¢ it stays fresh longer because it will be processed with a special clarifier technology,
â€¢ the opaque white bottle shields the milk from light which protects the vitamins and
â€¢ the kidvenient 3 quart size has an easy pour design and fits in the side door of the refrigerator.
Posted: 15 November 2007 at 8:47am | IP Logged
The Elmhurst Dairy. Brings back memories of when I was a kid. I couldn't drink milk fast enough because the cartons had coupon cut outs and when you collected enough points you sent them in and got tickets to New York Mets games. All the kids did it and and our moms would give us money for the subway (1 stop from Main Street to Shea) and we would keep the 35 cents and walk to the stadium. Hey that was good for a bag of peanuts!
I'm glad to see they are making some seemingly simple changes to promote health. Too bad these kids wouldn't be allowed to go to a ball game on their own when they are 11 years old these days.
Posted: 20 November 2007 at 6:54am | IP Logged
Wow I think this is a great idea. Its a fun way for kids to want to drink milk. I will be looking out for Elmoo in the stores. My brother and sister will LOVE it.
Posted: 18 February 2008 at 1:28pm | IP Logged
OMG this Milk is horrible. I went to the supermarket and saw it and the stickers that come on the back were all messed up. I saw one in 1% that was decent so I bought it and when I got home I pelled off the stickers for my kids and the stickers stuck to the back of the bottle. they should have put more thought into this. And to top it off the milk is not all that great there really isnt a difference, you should just continue to buy your regular gallong and justg have stickers in the house for your kids to decorate.